KAAA AM 1230 and KZZZ AM 1490. All Talk From A to Z Sunday, April 20, 2014  



 
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YOUR CUSTOMERS ARE OUR LISTENERS

FACT: A majority of visitors to the Laughlin area come from Arizona and California.

FACT: When at home, a majority of these listeners are talk radio devotees. Listening to their daily talk show personalities is a daily ritual.

FACT: Away from home, these listeners scan the radio dial and actively search printed material to locate their favorite programming for their daily "fix" of talk radio.

Conclusion: Delivering the same talk radio personalities that these visitors listen to at home gives us a built-in audience. Talk radio gets the visitors and vacationers as well as a large portion of the 150,00+ population in the Tri-State area.

SO WHO'S LISTENING?

The #1 station in San Diego is KOGO AM. Daily programming includes: Rush Limbaugh, Dr. Dean Edell, Paul Harvey, and Dr. Laura.

The #1 station in San Francisco is KGO AM. Daily programming includes: Dr. Dean Edell and Paul Harvey.

The #3 station in San Francisco is KSFO AM. Daily programming includes: Rush Limbaugh, Dr. Laura, and Art Bell.

The #2 station in Phoenix is KSTAR AM. Daily programming includes: Paul Harvey, Larry King, and Jim Bohannon.

The #4 station in Phoenix is KFYI AM. Daily programming includes: Rush Limbaugh, Dr. Dean Edell, and Art Bell.

The #4 station in Los Angeles is KFI AM. Daily programming includes: Rush Limbaugh, Dr. Dean Edell, Dr. Laura, Clark Howard, Kim Komando, and Phil Hendrie.

FACT: All of the personalities listed above are broadcast daily on All Talk from A to Z, KAAA am 1230 and KZZZ am 1490.

Conclusion: If you're trying to reach the adult market age 25-64, Talk radio is one of the best advertising venues you can pick. Why? Because this audience is news and information hungry. They listen. And they listen to your message as well. Commercials are not a break in the action, but part of the action on Talk radio.

Choose the most actually listened to radio network in the Tri-state - KAAA 1230 AM and KZZZ 1490 AM.

LET'S TALK REACH AND FREQUENCY!

Reach and Frequency is an industry-accepted method of judging the potential effectiveness of a Radio advertising schedule. R&F reflect "how many" people have heard a commercial and "how often" the average listener has heard it. Both components are crucial for a successful Radio campaign.

Reach is the number of different people who hear a campaign. Reach is expressed as a percent of the target audience reached with a given Radio schedule. Reach is important when you want to blanket a marketplace with a given message.

Frequency is the average number of times a person in the target audience is exposed to the message of a given radio schedule. Frequency is important when you want to reinforce a message, build brand awareness or create urgency and excitement for a promotion.

All Talk From A to Z radio is a perfect format to accomplish reaching a wide audience of loyal listeners. Not only are Talk formats known for building a loyal audience across all dayparts, but for specific programs. While Talk radio reaches a wide audience of adult listeners. Shows such as Dr. Laura reach a high percentage of women whereas Rush Limbaugh skews towards a heavy male audience. News/Talk audiences of both men and women are paying attention....to programming and advertising messages.

All Talk From A to Z delivers the return on investment. Let Talk radio take your message to its loyal audiences throughout the day and see the difference Talk can make throughout the Tri-State area.

ADVERTISING

If you would like more information about advertising on our Talk Network, please call Mike Fletcher, General Sales Manager at (928) 753-2537. All of our shows can be sponsored or you can plan a spot schedule. So, if you're wondering what the Talk Network can do for you, just call us today!

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