YOUR CUSTOMERS ARE OUR LISTENERS
FACT: A majority of visitors to the
Laughlin area come from Arizona and California.
FACT: When at home, a majority of these
listeners are talk radio devotees. Listening to their daily talk show
personalities is a daily ritual.
FACT: Away from home, these listeners scan
the radio dial and actively search printed material to locate their favorite
programming for their daily "fix" of talk radio.
Conclusion: Delivering the same talk radio
personalities that these visitors listen to at home gives us a built-in
audience. Talk radio gets the visitors and vacationers as well as a large
portion of the 150,00+ population in the Tri-State area.
SO WHO'S LISTENING?
The #1 station in San Diego is KOGO AM. Daily
programming includes: Rush Limbaugh, Dr. Dean Edell, Paul Harvey, and Dr.
The #1 station in San Francisco is KGO AM. Daily
programming includes: Dr. Dean Edell and Paul Harvey.
The #3 station in San Francisco is KSFO AM. Daily
programming includes: Rush Limbaugh, Dr. Laura, and Art Bell.
The #2 station in Phoenix is KSTAR AM. Daily
programming includes: Paul Harvey, Larry King, and Jim Bohannon.
The #4 station in Phoenix is KFYI AM. Daily
programming includes: Rush Limbaugh, Dr. Dean Edell, and Art Bell.
The #4 station in Los Angeles is KFI AM. Daily
programming includes: Rush Limbaugh, Dr. Dean Edell, Dr. Laura, Clark Howard,
Kim Komando, and Phil Hendrie.
FACT: All of the personalities listed above
are broadcast daily on All Talk from A to Z, KAAA am 1230 and KZZZ am 1490.
Conclusion: If you're trying to reach the
adult market age 25-64, Talk radio is one of the best advertising venues you
can pick. Why? Because this audience is news and information hungry. They
listen. And they listen to your message as well. Commercials are not a break in
the action, but part of the action on Talk radio.
Choose the most actually listened to radio
network in the Tri-state - KAAA 1230 AM and KZZZ 1490 AM.
LET'S TALK REACH AND FREQUENCY!
Reach and Frequency is an industry-accepted method
of judging the potential effectiveness of a Radio advertising schedule. R&F
reflect "how many" people have heard a commercial and "how
often" the average listener has heard it. Both components are crucial for
a successful Radio campaign.
Reach is the number of different people who hear a
campaign. Reach is expressed as a percent of the target audience reached with a
given Radio schedule. Reach is important when you want to blanket a marketplace
with a given message.
Frequency is the average number of times a person
in the target audience is exposed to the message of a given radio schedule.
Frequency is important when you want to reinforce a message, build brand
awareness or create urgency and excitement for a promotion.
All Talk From A to Z radio is a perfect format to
accomplish reaching a wide audience of loyal listeners. Not only are Talk
formats known for building a loyal audience across all dayparts, but for
specific programs. While Talk radio reaches a wide audience of adult listeners.
Shows such as Dr. Laura reach a high percentage of women whereas Rush Limbaugh
skews towards a heavy male audience. News/Talk audiences of both men and women
are paying attention....to programming and advertising messages.
All Talk From A to Z delivers the return on
investment. Let Talk radio take your message to its loyal audiences throughout
the day and see the difference Talk can make throughout the Tri-State area.
If you would like more information about
advertising on our Talk Network, please call Mike Fletcher, General Sales
Manager at (928) 753-2537. All of our shows can be sponsored or you can plan a
spot schedule. So, if you're wondering what the Talk Network can do for you,
just call us today!
Download the Talk A to Z Media Kit